Services · SEO & AI search visibility
SEO & AI Search Visibility Diagnostic
Find out how your business appears in Google search and in AI answers from assistants such as ChatGPT and Gemini, and what deserves attention first.
This AI search visibility audit checks whether AI answers mention your business, describe it accurately and link to useful sources when buyers ask relevant questions. We review those answers alongside your Google search performance, website content and technical SEO.
For businesses with an English website serving the UK or US, it provides evidence and priorities before further investment in search, content or website changes, whether or not a marketing team is in place.
Talk through your search visibilityDo you know how visible your business really is?
You may already invest in SEO, content or website improvements, yet still be unsure:
whether AI answers mention your business and describe it correctly;
which competitors and sources appear for important buyer questions;
which products or services customers find through Google;
whether technical issues or gaps in content are affecting discovery;
whether your data is reliable enough to guide the next decision.
You do not need to know the underlying problem before we start. Finding that out is the purpose of the diagnostic.
What does the diagnostic cover?
We examine six connected areas, using the business questions agreed at the start.
AI-search visibility
We agree 20 buyer questions spanning the problems customers face, the solutions they consider and how they choose a provider. We test them across up to four named search and AI environments, selected for your audience and market.
For each question, we record brand mentions, links to your website, competitor appearances and the accuracy of the answer. A mention and a citation are different signals: an answer can name your business without linking to your content.
Traditional search performance
We use Google Search Console and Google Analytics 4 to see which searches bring people to your site, which pages they reach and what they do next. We look at searches with and without your business name, changes over time and gaps affecting your priority services.
Technical SEO foundations
A focused crawl and selected checks examine crawling, indexing, redirects, metadata, internal links, mobile performance and structured data. Findings requiring deeper technical investigation are identified for separate specialist work.
Competitors, citations and sources
We review selected competitors and pages cited in the sampled answers. We look for differences in content, evidence and positioning that may help explain visibility gaps. A citation shows which source was returned; it does not reveal why the system selected it.
Content clarity and authority
We assess whether selected priority pages explain what you offer, who it is for and the evidence behind your claims. We compare their coverage with the questions buyers ask and consider relevant evidence on the sampled external pages.
Measurement and business outcomes
We check whether the available search, analytics and enquiry signals can support useful decisions. If missing or unreliable data limits the diagnosis, we explain the limitation and the work needed to address it.
What the diagnostic can tell you
The assessment gives you a dated view of the questions and environments tested. It identifies where your business appears, where it is missing from that sample, how it is described and which sources are cited.
Answers can vary between platforms and between runs. We repeat a small selection of questions to check for variation, and distinguish observations from possible explanations. The sample is not a measure of your share of all AI searches.
You may encounter terms such as answer engine optimisation (AEO) and generative engine optimisation (GEO). Here, the task is to establish your current position and decide what needs attention. The diagnostic covers both AI answers and conventional search; implementation is a separate decision.
What you receive
A PDF Search Visibility Assessment
The findings explain what was observed, why it matters, how confident we are and the suggested next action.
An editable Excel findings and evidence workbook
It contains the prioritised findings and the supporting evidence. Your team or existing agency can use the findings.
A 60-minute findings session
We use it to explain the conclusions and discuss your next decisions. One consolidated factual-correction and clarification round is included.
At a glance.
Standard scope
Included
Website and market
One domain; an English website targeting either the UK or US, with one primary market. Any additional subdomain must be expressly agreed.
Site and service coverage
Up to 500 crawlable HTML URLs and three priority products or services. Ten selected client pages reviewed manually.
Competitors and sources
Up to three competitors, with up to two representative pages each; up to ten cited third-party pages reviewed in depth.
Buyer-question testing
20 agreed questions across up to four named search and AI environments, with limited repeat checks.
Required access
Read-only access to one Google Search Console property and one Google Analytics 4 property, plus agreed exports from both. Bing Webmaster Tools where available.
Meetings and documents
A 60-minute discovery call with up to two client attendees; a PDF assessment; one editable Excel findings and evidence workbook; a 60-minute findings session.
Clarification and corrections
One consolidated round within ten working days after the findings session or delivery of both documents, whichever is later.
Fee and timing
£2,500 fixed fee for the confirmed standard scope; VAT if applicable. Typically two working weeks from the agreed start, after required access and usable inputs are received, subject to timely participation.
The crawl limit does not mean every page is reviewed manually. We agree the sample before work begins.
We confirm fit and scope in the initial conversation.
Talk through your search visibilityHow the diagnostic works
1
Agree the questions to investigate
In a 60-minute discovery call, we agree your priority customers, services, competitors and questions. We confirm the pages, environments and evidence to review.
2
Gather and connect the evidence
We review your search data, technical foundations, priority content and sampled AI answers. We bring related findings together and assess their business significance, urgency and strength of evidence.
3
Review the findings and priorities
Your team or existing agency can use the findings. Any further work with Bell to Sound is agreed separately.
Experience behind the assessment
Bell to Sound founder Phil Holden’s previous work includes:
Unify Square: led an SEO-focused WordPress and content programme, including keyword architecture and technical SEO improvements.
OneStock: owned keyword-to-page mapping and SEO/content governance, working with the website vendor on technical delivery.
What happens afterwards?
You decide which recommendations to take forward, with your own team, an existing agency or another specialist. Where suitable, Bell to Sound can separately scope and price an SEO & AI Search Visibility Improvement.
The diagnosis may point to technical fixes, stronger content, better measurement, specialist investigation or no immediate change in an area that is already working.
Scope details
What isn’t included?
The diagnostic does not include implementation, content writing, website development, schema deployment or tracking repairs. It also excludes exhaustive keyword research, full content or backlink audits, digital PR, link building and ongoing monitoring.
Multi-market or multilingual work, ecommerce catalogue audits, local-listing campaigns, paid media, emergency recovery and deep technical investigations sit outside the standard scope. Specialist assurance and a detailed technical remediation specification are also excluded.
If the evidence points to one of these needs, we explain the appropriate next step. Additional work and exceptional third-party costs require separate agreement.
Is this useful alongside our existing SEO agency?
Yes. It can provide an independent second opinion or help your team and agency agree what needs attention next. You receive the evidence behind the recommendations and can use it with your existing providers. There is no requirement to move implementation to Bell to Sound.
What access do we need?
Read-only access to both Google Search Console and Google Analytics 4, plus agreed exports from each. We also need your priority services, audience, competitors and any known website or measurement issues.
Exports supplement access. If either account is unavailable, or the site has too little usable history, we discuss that before confirming the standard diagnostic.
What exactly will we receive?
A PDF Search Visibility Assessment, one editable Excel workbook with prioritised findings and supporting evidence, and a 60-minute findings session.
Additional research or a wider scope is agreed separately.
Can you guarantee visibility in ChatGPT or other AI tools?
No. We cannot guarantee a particular mention, citation, ranking or commercial result. The diagnostic reports what we observe in the agreed sample and identifies evidence-backed priorities for improvement.
Get in touch
Talk through your search visibility
Tell us what you want customers to find, what concerns you about AI answers or Google search, and what you are considering changing.
The first conversation checks whether the diagnostic fits your question, website and available evidence.
Talk through your search visibility Back to all services